Hot on HuffPost Tech:

See More Stories

Free Switched iPhone app - try it now!

AOL Tech

AOL
MAIL

Switched

Desktop:
Windows
OS X
Linux

Google buys radio advertising company

by Jordan Running on January 18, 2006 at 01:40 PM

So it's not a leap into TV advertising, but it's close: Google has purchased dMarc Broadcasting, a company which "connects advertisers directly to radio stations through its automated advertising platform." According to press release, Google intends to integrate dMarc's technology into AdWords and "a new radio ad distribution channel for Google advertisers." The purchase was for $102 million up front in cash, and makes Cringely's TV advertising prediction seem like a logical next step.

Tags: advertising, adwords, dmarc, google, radio

Add your comments

Your comments:

Remember me

E-Mail me when someone replies to this comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.

Farewell, Internet

Angry Birds Rio for Symbian lands in Nokia's Ovi Store

Kindlebility sends Web pages from your computer to your Kindle

Auslogics Disk Defrag 3.2 gets smarter, faster

Windows 8 App Store images leaked?