Is Google after TV ads or classifieds?

All the Google hype this week is getting downright dizzying, so let's try to consolidate a few of these things. Robert X. Cringely is vehement that Google is about to revolutionize TV advertising. "Google is going to let the telco and cable companies burn their capital building out IP-TV," says Cringely," knowing that Google will still be the only game in town for the crux of the whole thing: the ability to show every viewer the specific ads that companies will pay the most to show him at that specific moment." Over at CNN Money, however, Paul R. La Monica says maybe Google is about to buy Monster.com and take over the classified ads business. La Monica doesn't fail to identify that Google Base is already serving classified ads even though most people haven't figured it out yet. What is Google really up to? Don't look at me.

Tags: ads, adsense, advertising, classifieds, google, iptv, monster, monster.com, tv