InformationWeek's Mitch Wagner is speculating that
37signals, the company behind Basecamp, Backpack, Ta-Da Lists, Writeboard, and Ruby on Rails
may be the next Google. His
reasoning? "Elegance and simplicity are among the main qualities 37signals shares with Google in its early
days." Oh, and the cool name. He also compares 37signals to Amazon.com for its lack of an advertising or marketing
budget. While I agree that 37signals makes cool products and resonates with the geeks and will probably keep growing in
the coming years, I find Wagner's Google comparison a little thin.
Tags: 37signals, google
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Comments
1
Subscribe to commentsDeanoJan 4th 2006 8:58PM
Indeed, while they make cool web services that I use almost daily they don't reach a wide audience. More likely that Google would buy them out I suppose.