The AOL dance: now it's Yahoo's turn

First it was Microsoft. Then it was Google and Comcast. Now, it's Yahoo's turn for a place in the rumor mill over a possible AOL deal. Yahoo reportedly has had "early stage" discussions with Time Warner about taking a possible stake in the company. Such a match could be a big blow to both Google and Microsoft's ambitions in the web advertising business; AOL is Google's largest single source of revenue, and a combined AOL and Yahoo would dwarf all other web sites in terms of traffic. Meanwhile, it looks like AOL's dial-up business remains the odd-man out, with all rumors focusing on the company's content properties.

 

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