37signals readying its newest top-secret app, Writeboard

Few small software companies have the big following enjoyed by 37signals, the company behind the web-based productivity tools Basecamp, Backpack, and Ta-Da List. Now they're preparing to launch their newest product, Writeboard. As usual, they're being a bit cryptic about what, exactly, Writeboard is for, but this old blog post bills it as "a collaborative text editor that's tailored for editing smaller 'chunks' of text" with a focus on versioning. Sounds a lot like a wiki to me. A blog entry from Tuesday, however, adds to the intrigue by describing it as "the 'app-less' web app," apparently eschewing the staples of web apps like... navigation? Clearly they're up to something interesting, but will it be good? You can get on their announcement list by entering your e-mail address at the Writeboard site.

Tags: 37signals, basecamp, news, ruby+on+rails, RubyOnRails, writeboard